MBA553: e-Commerce and the Internet

Credit Hours:
3
Estimated Hours Per Week:
15

Overview

This course focuses on the current state of business on the Internet and new developments in e-commerce. There is no part of the U.S. and global economy that is not transformed by new technology. This course provides up-to-date thinking on how this transformation brings about changes within an organization's traditional business functions, and its critical impact and relevance on corporate strategy. Students will investigate a wide range of related topics including:

  • The Internet and channels of distribution
  • Business to business e-commerce
  • Cyberservice
  • Legal, ethical, and societal impacts of electronic commerce

The course project is an e-commerce Business Plan: Developing an e-Commerce Initiative. Students will choose an appropriate e-commerce strategy for a specific organization and identify its purpose, revenue streams, strategic competitive advantage, industry forces, target customers, costs, pricing, and customer service issues.

Learning Outcomes

Upon successful completion of this course, students will be able to:

  • Understand the current state of e-commerce.
  • Identify emerging opportunities for the development of Web-based businesses.
  • Evaluate the potential for success of proposed e-commerce ventures.
ENROLLMENT
To enroll in this course, please complete the online application.

Required Texts
MBA553 texts are available from the JIU/MBS bookstore