MBA 533: Marketing Health Services

Overview

Health care marketing is a quickly changing field. In recent years, marketing efforts for doctors, HMOs, hospitals, and specialized clinics have all become increasingly aggressive. This course focuses on appropriate marketing strategies that provide a competitive edge while preserving the professional appearance and reputation that engenders confidence among potential patients.

Learning Outcomes

Upon successful completion of this course, students will be able to:

• Analyze various marketing strategies appropriate to the health care industry.
• Establish a competitive marketing plan for a specific health care facility.
• Conduct and evaluate market research appropriate to the industry.

Required Texts
MBA 533 texts are available from the JIU/MBS bookstore